In my Fashion Design Principles course, we were tasked with creating a brand from concept to creation. For my project, I created Reset Refresh, a high-end loungewear brand that seamlessly blends style and comfort. After observing the lifestyle of work-from-home professionals, I recognized the importance of being comfortable yet put together during the workday. From the brand and consumer profiles to multiple CAD sketches, a floor plan, interior aesthetics, and sourcing colors and fabrics, I oversaw every step of the brand's creation. The visual design of brand development curates the general aesthetics for the company's image, ensuring that our loungewear is not only comfortable but also stylish and professional.